Starting a blog? READ THIS FIRST!! We’re breaking down 5 shockingly common beginner blogging mistakes & how to set YOUR new blog up for success right away!
Some of my favorite articles and blog posts to read on my own time are those about the “business” of blogging.
I love when people are candid with tips and techniques that worked for them! No matter what stage you’re at, it’s incredibly helpful to learn from those who are successful – including their blogging mistakes!
There are TONS of articles from other bloggers sharing their success stories: from income reports to how they were able to quit their traditional job. But how often do we see our peers and our role models talking about the beginner blogging mistakes or setbacks they had in the early days of their blogs?
Not very often. But THIS is the information new bloggers NEED to see!
This post focuses on the things I wish I had known NOT to do when I first created my blog — common beginner blogging mistakes. I’ve included affiliate links for products/services that I use and love and that might be helpful for you too; read my disclosure policy here.
- EDIT: Today, 24th February 2021, you can start a blog for as low as $2.95 per month for 12 months. affiliate link (That’s only $35.40 for the entire year!) Hurry, this deal ends SOON. PS – you also get a free domain name ($15 value) when you sign up for a year’s hosting with Bluehost!
What I Wish I’d Known BEFORE Starting a Blog
When I started my blog, I just kind of winged it!
- PRO TIP #1: Don’t wing it!!
I didn’t know anyone personally who made a living blogging, so I didn’t have help to make sure I didn’t skip steps or do things the “wrong” way.
So I muddled along and I figured things out. Over the past 6 years, I built my blog into a fulfilling career and source of income (over $10K a month!) – but my blogging journey was not without the occasional speed bump.
If I had known about these blogging mistakes from the beginning, I could have saved myself a LOT of time, trouble, and money!
I’m a pretty determined person, so I didn’t give up no matter how discouraged I got. But I see many bloggers that do give up when things don’t go the way they expected.
That’s why I feel it is SO important to get real with you guys and share the blogging mistakes that most new bloggers make (without even knowing it), as well as how to avoid them.
That way you can learn from my blogging mistakes, without having to go through them yourself!
5 Common Blogging Mistakes to Avoid
(But YOU won’t if you keep reading!!)
I usually try to keep posts positive, focusing on the “DOs” instead of “DO NOT’s” — however, in this instance I think it is especially helpful to get candid and share my own blogging mistakes so other new bloggers can avoid them!
#1 — Don’t Start a Blog on A Free Blogging Site
If you have any intentions of making money blogging (even if you think it’s just a dream!), skip the free blogging sites and get self-hosted (your own domain name) right from the get-go!
Make sure you’re aware of the difference between WordPress.com (free, but not self-hosted) and WordPress.org (self-hosted). Most free sites won’t let you have ads, affiliate links, or do sponsored posts – so if your goal is monetizing, you need to be self-hosted.
Plus, your own domain name looks more professional and is easier to remember, than a long-winded address you’ll get with a free site. (Example: www.mysite.com vs. www.freebloggingsite.mysite.com)
Initially, I didn’t know the difference and I created my blog on WordPress.com. I ended up having to switch everything over just a few months later. Switching from free to self-hosted requires some decent web knowledge or paying someone to do it for you to avoid site outages or losing any of your hard work.
FAQ: What if I already started my blog on a free platform?
That’s ok! We can work with that!
If it makes you feel better, I actually started on a free blogging service too! As a new blogger, I just didn’t know any better. A few months later I had to pay someone to switch my site over to my own self-hosted domain (URL).
If you’re on a free blogging platform, I’d recommend switching as soon as possible to your own host. It’s easier and cheaper when your blog is new and there is less stuff to move. Your new host should be able to help with this for a relatively small fee.
FAQ: What is a Good Blog Hosting Company for New Bloggers?
I highly recommend Bluehost for new bloggers because they offer the most affordable packages, 24/7 service, and they’re trusted by millions of other website owners.
And I’m not just saying that…I recommend Bluehost because I used them for my blog!
The Basic plans on Bluehost are only a few dollars per month — a tiny start-up cost if you think about it and well worth it.
Seriously, what other legit business can you start with such a small budget? For the cost of a premium cup of coffee, you can run your new business for a whole month!
You’ll end up paying someone $100+ to switch you over later if you start on a free site, so might as well get started on your own domain. (But remember, if you already started on a free platform, it’s still well worth it to get switched over ASAP!)
I’ve worked with Bluehost for years, so they set up an exclusive pricing plan just for my readers. If you sign up through my link you’ll pay LESS than their regularly-listed plans PLUS get a free domain name. (See why I love them so much?!)
A starter plan will serve you just fine until you’re really hitting big numbers. I stayed with the Bluehost Basic plan until I was in the 150K page views/month range (which is serious web traffic)! After that point, Bluehost offers a “Blogger” plan which is still very competitively priced.
Bluehost is a good blog host for beginners because:
- Offers 24/7 support
- Is the best value in hosting, starting at just $2.95 a month!
- Free domain name with 1-year hosting purchase
- Trusted by millions of other websites
A quick recap of why you should get self-hosted from the start:
- No Limits on Monetization — Free blogging sites like Blogspot often place strict limitations on monetization. So if your plan is to make your blog a business, you’ll need your own self-hosted website.
- Ability to Pick Your Own URL/Website Address — Your own domain name looks more professional and is easier for visitors to find and remember.
- To Protect Your Content — When you’re self-hosted, you have complete control over your site and content. A free blogging platform can shutdown without warning or remove websites at their whim, meaning you’d lose everything.
** NEW FOR 2020 **
You guys…this was too good not to include!! Bluehost recently discounted their Prime Plan to just $5.45/month (I’ve never seen it priced that low before!)
The Prime Plan offers SO many features that are usually extra, like daily site backups and domain privacy protection. I definitely recommend snagging this steal of a deal before it’s gone! Click here to learn more about the Prime Plan and the blog hosting features you can’t afford to skip.
#2 — Don’t Ignore Social Media
I worked in social media marketing before I started blogging. Because of this, I was a bit jaded about the “pay to play” Facebook model, as they say. So I didn’t bother making a Facebook Fan Page for my blog right away.
Big mistake!! When I realized that a Facebook presence was crucial for working with brands and building a connection with your audience, I was behind the curve.
If I had set up a fan page as soon as I started my blog, I could have been building followers and growing my network all along — slow progress and growth is better than none at all.
- PRO TIP: When starting a blog, immediately lock in your profile/blog name on the “big four” social media platforms: Facebook, Pinterest, Twitter, and Instagram. You can play around with other social media networks later on as you become more comfortable.
One of the keys to growing your social following is finding a way to make yourself stand out from the crowd.
For example, Pinterest is often the biggest traffic sources for bloggers, but you’re pins will be competing against billions of other pins!
I wanted to “crack the code” so to speak with Pinterest, so I did a lot of research and A/B testing with creating different types on pins. Over time I figured out a strategy to create viral pins, time and time again!
This system works no matter what niche you’re in (recipes, parenting, crafts, you name it!)
- The bottom line: social media is a part of your job and may end up taking more of your time than actual writing! Don’t ignore it!
#3 — Don’t Throw Away Receipts
Even if you haven’t made a single dime from your blog, you can still claim most blogging-related expenses on your taxes, so save ALL receipts!
Did you purchase craft supplies to create a neat DIY post? Save that receipt! This blog is your business, so you don’t want to miss any tax breaks that you’re owed!
- PRO TIP: In the beginning I did most of my own tax work myself, however I began meeting with an accountant periodically once my blog really took off, just to make sure I was doing things correctly. When setting up your blogging business, I recommend meeting with a trusted accountant who has experience with online businesses to help structure things the correct way.
#4 — Don’t Spend Too Much Money Before You Make a Profit
This is one I was very careful about, because my family was living solely on my husband’s income at the time I started my blog.
I see so many new bloggers spend a LOT of money on classes, fancy equipment, multiple scheduling tools, etc. before they’ve started earning any income to offset their cost of operation.
Keep your overhead as low as possible for as long as possible!
There are only a two expenses that you absolutely NEED as a new blogger:
- Web Hosting — Like I mentioned above, I stayed on a starter BlueHost plan well into the six-figure traffic range before I upgraded to a specialized hosting plan. (A hosting plan is one of the few unavoidable expenses, but fortunately it’s only a few dollars a month!)
- Email Marketing Service — Perhaps almost as important as your hosting plan, you’ve got to start building an email list right from the get-go! Constant Contact offers an unparalleled 60-day free trial (no credit card required) and their support calls you right away to show you how it works, so you can take full advantage of your trial. Click here to learn more about why you need an email list for your blog.
Once you get going and earning a profit, here are a few more investments that I’ve found to be worth every penny:
- A DSLR Camera & Lighting — I didn’t buy any fancy photography equipment for almost a year. When I decided to step up my game, I put my indoor lighting kit (which I LOVE) on my Christmas wish list and I borrowed my brother’s old DSLR camera.
- Blog Conference Ticket — I selected one blog conference to attend in my first year (an awesome experience!) that was in driving distance of my home. Conferences are an amazing way to network with fellow bloggers AND brands that may want to work with you.
- Pinterest Scheduler — I did a lot of research on social media scheduling tools and decided that Tailwind for Pinterest was worth the expense (I went from gaining about 20 followers a day before signing up to about 200 a day after a few weeks of using Tailwind!) I stuck to Facebook’s native scheduler and Twitter’s free tool, TweetDeck for the rest of my social media.
READ MORE: See the blogging tools I use, and learn which ones you can skip!
#5 — Don’t Give Up!
I can’t stress this enough! You never know where you’ll get your first “big break,” and all it takes is one post going viral to gain momentum, new social media followers, and new readers.
Some of my best traffic days have come from shares in unexpected places. All it takes is the right person stumbling across one of your posts that really “speaks to them,” and sharing it with their audience.
My husband’s Sweet Potato Crust Pizza Recipe for the blog was recently featured in a round-up of 100 must-try pizzas on the front page of MSN.com — and we had NO idea until we started seeing traffic pouring in!
There’s GOOD News…
Even if you created a blog and committed some of the “DON’TS” listed above, you can always re-evaluate and improve upon what you’re doing. I’m constantly going back and re-vamping old posts to make them more effective and I’m always looking for ways to better my blogging!
Ready to start YOUR blog?
If reading all this is getting you excited, but you’re not sure exactly how to get started, be sure to read my FREE quick-start guide: How to Set up a WordPress Blog. (It’s available online…no strings attached!)
For all my fellow mamas, be sure to check out my most comprehensive post: How to Start a Mom Blog. We’ll go over what’s changed THIS year, how to make your mom blog stand out from the crowd, and more!
More Blogging Tips for Beginners:
If you found reading about blogging mistakes for beginners to be helpful, check out these other posts for beginning bloggers!
After starting a blog, take it to the next level:
- Join the Banking on Blogging Community and get your FREE Blog Metrics Tracker delivered to your inbox. You’ll also receive weekly challenges with actionable steps to grow your blog and your business!
- Get my Free Guide to Start a WordPress Blog! It’s all available FREE online! Click here for my updated guide that will tell you everything you need to know about how to create a blog!
- Click here to see all the blogging tip blog posts from The Soccer Mom Blog