No more guessing!! There’s an EASY way to find the perfect foundation match for your skin tone. Sponsored by Sephora inside JCPenney.
When it comes to makeup, I keep it pretty simple. Most days I stick to foundation and concealer and I’m out the door. (If I’m feeling fancy I might swipe on a bit of mascara and blush!)
Don’t get me wrong — I love makeup and have a serious collection. However, with two active girls and a full-time business, I just don’t have a lot of time to spend in front of the mirror these days. I need products that are easy to apply and last all day.
How to find the perfect foundation match for your skin
Do you ever feel like choosing the right foundation can be confusing?
Anytime I walk into a Sephora inside JCPenney (JCP is my one-stop shop for pretty much everything) I see literally hundreds of shades to choose from in different brands and formulas.
How do I know which will look best on me?
Makeup can be a bit of an investment, so I don’t like to make mistakes and end up with a product I won’t use.
That’s why this time I asked the experts at Sephora inside JCPenney to show me the way to choose the perfect foundation match for my skin! (And how you can do the same for yours!)
First, find your Color IQ
Your Sephora product consultant will start by checking your skin’s moisture type to see if you have dry, normal, or oily skin. This will help them show you how to properly moisturize and prep your skin before you apply any makeup so your products will stay put.
Next, your Sephora beauty expert will check your Color IQ — this is the really cool part! They use a small sensor, about the size of a permanent marker, to take 3 measurements on different parts of your face. These measurements are averaged to find your Color IQ.
Once you have your Color IQ number, you input it into the nearby computer which will recommend the perfect products for your skin tone. It’s pretty incredible!
Pick a product on the screen and then you can purchase it right there in-store. You’ve got your exact foundation match — no guessing and no mistakes!
In case you’re wondering, my perfect match is Kat Von D Lock-It Foundation in Light 48 Neutral.
Ask the experts
The Sephora Consultants are experts at what they do — so take advantage of their help!
Not only did my beauty consultant Lucy help me find amazing products, she also showed me how to apply them for best results.
Sometimes I shy away from foundations because I worry that they look heavy, but it turns out that’s due to the way I’ve been applying them!
I usually apply foundation with my fingertips, but Lucy recommended the Kat Von D Lock-It Edge Foundation Brush #10. Using a brush keeps your hands clean and blends seamlessly in seconds. I’m sold!
How to apply foundation that looks natural:
- Start by squeezing a dime-size drop of product on the back of your hand.
- Dab your foundation brush into product.
- Apply to face in sweeping, circular motions, starting small and spreading out into a larger circle, blending much like you would a watercolor painting.
Pair your foundation with complimentary products for a complete look
A few simple products can make a world of difference!
My husband always tells me I don’t need makeup (gotta love him!) but I feel more confident and look more refreshed when I follow a few simple steps before I head out the door.
My go-to make-up routine takes about 5 minutes and includes:
- Foundation to even skin tone and hide blemishes
- Concealer to brighten my under-eye area
- Powder to reduce shine and keep foundation in place
- Mascara for eyelashes that pop
What’s awesome about the Kat Von D Lock-It cosmetics is that these products are easy to apply, and you only need to apply them once — they really do “lock” in place.
Because you know as a busy mom we don’t always have opportunities to touch-up our makeup!
Even though the Lock-It line lasts all day, it washes right off with a makeup removing towelette.
How to choose the right concealer
It’s hard to go wrong with mascara, but concealer can be a bit trickier to narrow down.
My Sephora consultant Lucy explained that you can either go with a concealer that is an exact match with your skin tone, or go one shade lighter for extra contouring.
Since I like to keep my look natural, I chose the shade that was an exact match for my skin. My under eye circles disappeared!
Here’s my look before and after my 5-minute makeover with Kat Von D Lock-It foundation:
Believe it or not, I’m only wearing these 4 products:
- Kat Von D Lock-It Foundation in Light 48 Neutral
- Kat Von D Lock-It Concealer Crème in Light 7 Warm
- Kat Von D Lock-It Setting Powder
- Mascara (my own)
Only 5 minutes in front of the mirror and #soworthit!
Want to know your Color IQ too?
Visit Sephora inside JCPenney and ask their beauty experts to show you how to pick the perfect foundation match for your face! (Be sure to ask about the Kat Von D Lock-It line!) #SephoraInJCP
You can also find Kat Von D Lock-It cosmetics online!
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Last updated on August 7th, 2017 at 09:15 am