Through my work, I’m constantly connecting with people that inspire me because they had the courage to forge their own path towards happiness. I recently was virtually “introduced” to Limor Suss, who has made a name and career for herself as a “Lifestyle Expert.” I’d never heard of such a thing, but it looks like so much fun! Limor travels the country and regularly appears in the media to showcase her creative ideas.
I was curious just exactly what a “lifestyle expert” does and how one goes about becoming one. For my September Entrepreneur Feature, Limor was gracious enough to share with us how she got started in this non-conventional career, as well as her top tips for creating a fabulous, yet thrifty kids birthday party.
Can you explain what the term “lifestyle expert” means?
Sure! It’s someone who’s on top of everything new in the lifestyle space, from the latest tech gadget to the newest beauty product to hit the market. I visit morning shows across the country showcasing the latest lifestyle products (depending on the theme). I also do a lot of entertaining segments too, so I’m always looking and testing new recipes.
It’s definitely a non-traditional career path, so how did you get into this field?
I used to work at a TV station and wanted to be the Lifestyle reporter. Fast forward 10 years and a few stops working behind the scenes for the Food Network and for Viacom’s marketing agency; I started my own company which led me to a weekly TV spot on a local NY station. That weekly gig made me realize I wanted to focus on my on-air career. It was a long and winding round but I loved every step and stumble along the way.
What advice do you have for readers thinking about starting their own business?
It’s hard. Be prepared to work a lot and expect to be challenged. Also you’re constantly branding yourself! So be prepared to self-promote! Get business cards, or a sweatshirt or t-shirt with your logo, so when you go to meet-ups people ask you about it! It’s not for everyone, and it might take years before you figure it out exactly but if you enjoy what you’re doing, it never feels like work! I never understood that until I actually really loved what I was doing.
(Image Credit: Pixabay through Creative Commons CC0 Public Domain License. Modified from original)
You’re always sharing great party planning tips as a lifestyle and entertaining expert. What advice do you have for creating a memorable kid’s birthday party without breaking the bank?
- Birthday parties for kids can be pricey, especially if you’re trying to outdo the last one. Find creative and unique games and activities the kids can do during the birthday party that won’t cost a fortune.
- Select a theme to build the party around. Having a theme will help guide your party planning. Ask your child what theme they would like for their party. Whether it’s princesses or superheroes, chances are they’ll have an idea of what they want. Plus, they’ll be appreciative that they had a part in the party planning. For inspiration, Pinterest is a great source.
- Have your child design a custom t-shirt and have a bunch printed in black in white – like a coloring book. During the party, the kids can color in the shirts using fabric markers or puffy paint – it’s a great way to bring the kids together for a unique activity and the t-shirt can double as a great party favor for the kids to take home.
- Finally, keep it simple. Pick a few key items for the party and for the rest, stick to the essentials. Avoid overspending on banners, party hats and other unnecessary items that you’ll end up throwing away. For food, do burgers and fries – it’s super easy to make, cheap and kids love them. I always try to keep in mind that less is more when throwing a party. After all, your child will just be happy to be able to celebrate with their friends and will have a great time no matter what.
For more inspiration on how to throw a thrifty kids birthday party, check out the awesome Frozen Birthday Party I threw for my daughter — all for under $50!
About Limor Suss:
Limor Suss is an entertaining and lifestyle expert. She has appeared on national and local TV stations across the country including TODAY Show, FOX and Friends, Good Morning America, Dr. Oz, PIX11, New York Live & many others talking about entertaining tips, DIY crafts, the hottest tech gadgets, gift ideas and the latest beauty trends. Limor has also been quoted in many newspapers and blogs including the New York Times, Wall Street Journal, USA Today, Washington Post, Mashable & The Next Web.